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Who is the author of the book 'Influence: The Psychology of Persuasion'?
How many primary principles of influence are discussed in the book?63810
What is the first principle of influence according to the book?
Which principle of influence is associated with one's need to look consistent to others?ConsistencyLikingAuthorityScarcity
What principle discusses the influence of social proof in determining what is correct?
Which principle is associated with the tendency to comply with those in authority?AuthorityConsistencyReciprocityLiking
What principle talks about the human tendency to value resources or objects that are less available?
Which principle states that we prefer to say yes to those who we know and like?LikingAuthorityConsistencyScarcity
What does the author suggest is the most underemphasized factor in the effectiveness of any of the influence principles?
Does the author believe that the principles of influence can be used both ethically and unethically?YesNo